How to: build a thriving private yoga practice (anywhere!)
One of the best ways to supplement your income outside the public classroom is by offering private sessions. Of course, teaching privates is not for everybody and, like everything in the business of yoga, there is a heart-centered science at play. How you engage in a one-on-one conversation with a potential student? How you break down your prices? How you invoice your services? These are just some of the key operations that need special consideration as you build a smooth, thriving private practice.
1. What type of clients do you want to serve?
When it comes to spending extensive time one-on-one with a student, you want to make sure that the relationship will not drain you. You want to feel invigorated from your teaching. The best way to ensure this is to be conscious that the student-teacher relationship is a symbiotic, mutual fit.
2. How much commuting (if any) are you willing to do?
This is another question that you don’t want to wait to answer. Given your best case scenario, how far and how often are you looking to be in the car (or public transit) commuting? Would a longer drive mean a higher price point or is a longer drive just not what you want at all? Find the set-up that fits your ideal. You may, in the beginning, make exceptions that force you to stray from your ideal, but you cannot afford to do that for long because you will burn out. Plus, by deciding how often and how far, you can focus your energy where it matters most to you as you build your practice.
3. How would you prefer getting paid?
Things like checks or credit cards, or both, will require a certain setup. You also want to determine if invoicing by the month or by groups of sessions is best for you, plus all of your policies regarding cancellations, taking time off, class expiration dates, etc. Get all the minutiae crystal clear and have a prepared ‘welcome package’ for each student that includes this contract language.