Defining your ideal client is key to finding success in the yoga world. In today’s video Karen and Justin share their main tip for defining your avatar client. Your avatar client is your ideal client - the type of client you want to serve with your business.
So much business happens over email these days. From newsletters to personal responses, email is one of the most effective communication vehicles for your business. We know you spend so much time checking, writing and responding to emails each week.
But how can you up level your email communications?
What on Earth is GDPR?! We know you’ve been getting so many communications from companies recently about GPDR and you may be wondering what is all of this about. Today Justin is taking the time to break down the new law and how it affects your yoga business. You need to listen to this if you are processing any type of data from anyone in the European Union, even if you aren’t located in the European Union!
Whether you are trying to fill your classes, expand your offerings or sell your next retreat, one of the most important aspects of building and growing your business is email. Yes that’s right, email. It is such a powerful tool to connect directly with your audience all at once and across time zones.
So you have something to sell…now what? Depending on what it is that you are selling, determines what kind of payment platform you should use. Whether you are selling private classes, a group retreat or products, you need the right platform to accommodate your sales right now and in the future.
One of the biggest challenges we see from our community of teachers is sales and closing the deal. You deliver an incredible class, but yet feel uncomfortable asking for payment. Or you put together an amazing retreat, but you don’t know how to sell it to your students.
We’re about to get really candid about money and the role it plays in our business and lives. The harsh reality is that your business cannot survive if you aren’t making money. Justin and Karen share their favorite tips about money and the freedom that comes from shifting limiting money beliefs into a mindset of abundance.
Are you being the most effective with your time? This week we have a treat for you as Connie Holen, Designer and Digital Marketing Manager for the Business of Yoga, shows you how to create an effective and organized to-do list.
This week Karen sits down with David Martin, consultant, coach and yoga instructor, to talk about time management. David shares his valuable insights and best tips for managing your time and even gives us a new way to look at the time in your day.
We all have the same amount of hours in the day. Think about it for a second. You have 24 hours. Beyonce has 24 hours. Justin and Karen have 24 hours. Everyone has the same amount of time in the day, but it’s how we manage our time that allows us to accomplish a lot or a little in those 24 hours.Today we’re sharing our top five time management tips that we use in our everyday lives.
Graphic design is an integral part of expressing your business in a visual way. Connie Holen, Digital Marketing Manager and Designer for the Business of Yoga, ignites your creativity as she walks you through a 3-step process to create a visual representation for your business.
Justin sits down for a groundbreaking (and mind-blowing!) interview with Lorin Roche, world-renown meditation teacher and author of The Radiance Sutras. Lorin offers tangible quick tips on how to keep the heart of yoga infused into your business and boost your productivity.
In this video, Connie Holen, our Digital Marketing Manager, will walk you through a simple framework for managing your big projects using a free online tool. You’ll find out how to break your big projects into small tasks that actually get done!
Have you ever noticed how you’re totally confident and happy when teaching yoga, but then angry and frustrated when building a budget? We all have areas of our lives and yoga business where we thrive and struggle. It’s natural.When you feel less than confident it affects other parts of your life, but it doesn’t need to be paralyzing.
There are a lot of places you can build your online home these days, and we know how important the decision is. We've worked with hundreds of Yogi's and tested out a lot of different platforms to find the absolute best combination of ease-of-use and powerful capabilities, and we found it in Squarespace.
We’ve heard your struggle. You’ve heard that you need to have a business page to promote your yoga business online, but all of your connections are on your personal profile and you’re wondering how to encourage them to “like” your new page. Or maybe you have a personal profile, but you do not want your students viewing private photos of your recent family adventures.
Connecting to a powerful Signature Story is the best way to stand out as a yoga teacher. Listen to some great stories below from some featured graduates of our Business of Yoga program. This will illustrate the true power of this teaching.
Have you ever felt like a tennis ball was stuck in your throat as you discussed prices and went through the details of your packages with a client? Having a sales conversation can be one of the most uncomfortable aspects of running a business, but, as we all know, without sales there is no business. If you want to stay in business, mastering a sales conversation is critical. However, there is a way in which the sales conversation can feel natural. We coined this type of sales approach: HEART CENTERED SALES.
Building community is a crucial element for running a successful yoga business, whether you are a teacher or a studio owner (or both)! A strong community means that students come to your classes, retreats, and workshops not only because they love you, but also because they cherish the other students that are there as well. It is much harder to convince a student to join you on your great retreat if that student does not feel he/she belongs to your community. In our video this week we give three awesome tips to building community that you can start practicing right away.
The secret to time management is staying focused– if we can concentrate on the most relevant tasks at hand and get through them one-by-one, then we are more likely to feel a sense of “Time Expansion.” Time Expansion is that feeling we get when we are in the zone; we’re getting things done, crossing items off the to-do list, and it feels great!
It is not unusual to start our careers by teaching a certain style, getting to be known for a particular program, book or event we create, and then somewhere along the way we realize it’s time to move onto a different path. We are all constantly evolving, and change is always positive if it is based on our desire for growth. The tricky part of changing directions is that we may end up disappointing our current fans. Despite the fact that people may choose to move apart due to our change in direction, there are things we can do to help our community grow with us.
One of the best ways to supplement your income outside the public classroom is by offering private sessions. Of course, teaching privates is not for everyone and, like everything in the business of yoga, there is a heart-centered science at play.
We all have days when we feel like we are out of creativity and juice to keep on going. Sometimes all we need is a little break, a quick vacation, or some time out doing something else until the inspiration comes back. The issue is when stalling drags on for weeks or months or when we swing from super focused and active to not creating anything new at all. To avoid this, we have to establish some routines so that we can bring ourselves back to center more quickly. And, let’s be clear: Being inspired without acting on your ideas is not the same as being motivated, which means taking the idea and moving it forward.
We prefer spending our time teaching you business tips that will help you grow your business, because as the saying goes, where your energy flows, energy grows. Moreover, we have seen it over and over again that one person’s unfortunate outcome or mistake, can be your opportunity and success. But since you asked, in this week’s video we will go there and name five critical things you want to avoid when forming or growing your yoga business.
If you are creating partnership, what is important before you enter into business arrangement? How do I know if someone would be a good partner?
We love this question because we believe that co-creation is such an important aspect of success. We can go much further in life when we join forces with the right people. But we also know that partnerships are like marriages—if you want it to last long-term you must fully commit yourself to the relationship and know exactly what you are looking for.
We were so delighted to have a chance to interview Gary Kissiah at a recent Yoga Journal Conference. Gary has a great ability to share legal content in a digestible manner with the yoga community. Having helped many teachers and studio owners, he is highly qualified to share the key insights on all things legal.
Competition drives progress—up to a point. And, right now, the yoga business is at a tipping point that can either turn amazingly positive, or unfortunately sour. With over 20 million yoga practitioners in the US alone and another 46 million people interested in trying the practice, according to Yoga Alliance, it is time teachers and studio owners understand and embrace that competition is an unnecessary game.
Do you have a Fear of Selling? You’re not alone! We’ve heard from teachers, from all walks of life and all levels of experience, that selling, no matter how much they do, is uncomfortable at best and truly terrifying at times. So how do we make our offerings without the compulsion to get sick every time we sell?
We recently had the honor and pleasure of interviewing Micah Mortali, Director of the Kripalu Schools of Yoga and Ayurveda. Kripalu is a great example of a place where community is formed organically and students come back again and again for more. We wanted to know their secret ingredient: why does Kripalu have such high retention and continue to grow and thrive after so many years in business? And, yes, their programs and teachers are truly outstanding, but there is more to it than just that.
We can teach you the best business tips in the world. We can give you tools, tricks and strategies to help your yoga teaching career thrive. Yet, if we do not address one of the biggest impediments to success, none of this will matter. The biggest roadblock to success, it turns out, has nothing to do with knowing how to run a business: this obstacle is called FEAR. Fear comes disguised in many forms, making it at times very difficult to identify. It turns our mind towards focusing on the negative and thinking about other yoga teachers and studios as COMPETITION, and it turns us away from being able to create real magic in our own lives.
What if we told you that your freedom can only be born out of a certain structure? Think of yoga poses - when the foundation is properly placed, don’t we then feel free to fly high and expansively? So it is with our time, finances, and business. Creating a strong foundation, a great structure, will help us achieve the kind of time, money and freedom for creative expression we long so much to have. There are some essential foundational elements to help us create this structure, and all of these have to do with managing tasks appropriately. In our video today we cover these life changing task management tools that you can start applying today.
Communities are about people gathering together. Strong communities is about the gathering of people around similar values and ideals. While building communities may be possible by simply having a studio or teaching in an ideal location, a strong community takes a little more than that. It takes you forming a group of people that are aligned with your own values and ideals, and that, above all, share in the same interests among themselves. If you have a strong tribe, they not only know you, the chief, and your ideals, but they actually know one another’s names, ideals and values. Your community can lift one another and you are there just simply holding the space.